What are Bookmark’s Vision, Mission and Values?
Our approach
Our vision: We want every child to read. Explore more of our vision and mission in our 2024 – 2027 strategy.
Our mission: We improve children’s literacy by promoting a reading for pleasure culture in primary schools, with a focus on supporting children in the most disadvantaged communities. We partner with schools and to provide one-to-one reading support.
Our Values
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We have heart
We care deeply about what we do; it is our driving force.
We believe in the potential of all children and the power of communities to support them.
We fuel our work with optimism and a positive energy, supporting each other through challenges and celebrating our achievements
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We act with integrity
We are trusted to always keep safeguarding at the heart of what we do.
We are honest and open within our teams and across our communities.
We are professional and hold the highest expectations of ourselves and one another.
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We are curious
We care deeply about what we do; it is our driving force.
We believe in the potential of all children and the power of communities to support them.
We fuel our work with optimism and a positive energy, supporting each other through challenges and celebrating our achievements
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We make it happen
We work hard – and smart – to fulfil our promises and make an impact.
We are proud of what we have achieved and we know there is always more to do.
We each play an important role in Bookmark’s story and consider how our actions impact the charity’s vision.
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We are a team
We work together with our volunteers, schools, partners and supporters.
We embrace diversity and celebrate differing perspectives and backgrounds.
We listen well and communicate clearly to seek understanding and achieve better outcomes.
About us
A small team with a big heart, learn more about what makes Bookmark special here.
Discover the rest of our team
Our team has a wide range of expertise – explore who we are and what makes us brilliant
