Our Vision, Mission and Values
Our vision is simple: we want every child to read.
We improve children’s literacy by promoting a reading for pleasure culture in primary schools, with a focus on supporting children in the most disadvantaged communities.
We want every child to read
Bookmark started in 2018 with a simple vision: we want every child to read. We partner with schools to encourage a reading for pleasure culture, prioritising the needs of children in disadvantaged communities who face the greatest barriers.
Our Chair and Founder, Sharon Pindar, was inspired by her own experiences to set up the charity.
Find out more about why we exist
About Us
Our impact
At Bookmark, we focus on children in disadvantaged communities, where our support is needed the most. Our initiatives are designed to make a significant difference in their lives.
Our one-to-one reading programme has supported thousands of children, boosting their reading skills, confidence and motivation. By partnering with schools, we enrich libraries with diverse books and foster a strong whole school reading culture, significantly improving reading attainment and transforming educational outcomes.
Our purpose
More than seven million adults in England struggle to read and face challenges every day – at home, on the move, in the workplace and with their friends and families.
We want to stop this trend. We want every child to read.
Discover more about literacy in England, why we support whole school approaches and our plans to tackle illiteracy in these regions.
Our strategy
Our strategy explains how we will improve children’s literacy between 2024 and 2027. We aim to take a whole school, reading for pleasure approach, prioritising children in disadvantaged communities where the need is the greatest.
Our values
Our values matter. They support our vision, shape our culture and reflect what is most important to us.
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We have heart
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We act with integrity
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We are curious
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We make it happen
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We are a team
